We help businesses address negative reviews that appear on the Better Business Bureau (BBB) website.
In some cases, individual BBB reviews may be eligible for removal. When removal is possible, our service is structured on a performance basis, meaning you only pay for reviews that are successfully taken down.
If unwanted BBB reviews are affecting your business reputation, you can request a confidential quote to review your options.
- What Is the Better Business Bureau?
- BBB Reviews vs. BBB Complaints
- How BBB Review Removal Works
- BBB Rating and Accreditation
- Timeline and Cost
- FAQ
- Summary
What Is the Better Business Bureau?
The Better Business Bureau (BBB) is a nonprofit organization founded in 1912 to help consumers identify businesses they can trust.
Before the internet era, the BBB and Consumer Reports were widely relied upon for independent business evaluations. Today, BBB.org serves as an online database where consumers can view business profiles, ratings, reviews, and complaints.
While usage patterns have changed over time, BBB listings still carry weight with many consumers, particularly those researching a business before making a purchase decision.
BBB Reviews vs. BBB Complaints
BBB allows customers to submit feedback in two distinct ways.
Reviews
Anyone can submit a BBB review by selecting the “Start a Review” option on a business profile.
Reviews typically include written feedback and a star rating. Once published, reviews remain visible unless removed through the BBB’s review moderation process.
These reviews are the type of content that may be eligible for removal.
Complaints
BBB complaints follow a formal dispute process initiated through the “File a Complaint” option.
After submission, BBB staff review the complaint, communicate with the business, and determine whether it should remain posted based on the outcome.
Complaints are not typically removable by third parties. When complaints or ratings create visibility issues, alternative reputation strategies may be more appropriate.
How BBB Review Removal Works
When a BBB review appears to violate platform guidelines or meets removal criteria, it may be possible to have it taken down.
We coordinate review removal through established third-party channels and manage the process on your behalf. Our role is to evaluate eligibility, submit the necessary requests, and confirm outcomes.
Payment is based on results. If a review cannot be removed, there is no charge for that review.
BBB Rating and Accreditation
Rating
According to the BBB, ratings represent the organization’s opinion of a business based on several factors.
Ratings range from A+ to F, with some businesses listed as “NR” when insufficient information is available.
Customer reviews do not directly affect BBB ratings. Improving a rating typically requires working directly with the BBB.
Accreditation
BBB accreditation is a paid program that provides additional visibility and trust indicators on a business profile.
Any business can apply for BBB accreditation. Pricing varies based on business size.
Whether accreditation is worthwhile often depends on whether your customers actively rely on BBB when researching businesses.
Timeline and Cost
When a review qualifies for removal, the process typically takes one to two weeks.
Pricing depends on the number of reviews evaluated and successfully removed. Quotes are provided on a case-by-case basis.
FAQ
Can all BBB reviews be removed?
Not all reviews qualify for removal. Eligibility depends on content, context, and BBB guidelines.
Can BBB complaints be removed?
Complaints generally must be resolved directly through the BBB’s dispute process.
Are BBB reviews permanent?
Reviews remain visible unless removed through moderation or eligibility-based removal.
Summary
Negative BBB reviews can influence consumer trust and purchasing decisions.
When reviews qualify for removal, addressing them can help restore balance to a business’s online presence. When removal is not possible, additional reputation management strategies may help reduce their impact.
If you’d like to explore whether your BBB reviews are eligible for removal, you can request a confidential evaluation and discuss available options.