Affordable Online Reputation Management


Affordable online reputation management: Suppression and removal of negative content, reviews, and images in Google.

We are a small group of creative online reputation management (ORM) specialists with a results-focused mindset.

We are honest, straightforward and less expensive than most of the corporate reputation management companies who have lots of overhead and charge high five-figure monthly fees with long term contracts.

Take back control of your internet reputation and enjoy our top-notch customer service. Request a free consultation and quote today and compare!

Suppression Of Negative Links In Google


These days, customers, business associates, employers, (and even first dates!) are using Google to do find out about you before choosing to buy from you, do business with you, hire you, or go out on a date with you.

With the internet being a permanent record of everything that’s ever been published online, negative content about you or your business can have a huge impact on your ability to find a job, do business, or gain the trust of customers.

example of negative content in google

The goal of reputation management suppression services (also known as pushing down bad links) is twofold:

  1. Push down the negative content from page 1 of Google (where most people will never see it)
  2. Give you back control of your name, your business name, or your brand

Most of the content published on the web will never be removed, which means pushing down the negative content is your only option for cleaning up what people can find about you.

If you’re serious about cleaning up your online reputation, call us at 503-890-6663. We’re the most affordable online reputation management firm offering quality suppression services.

Our Suppression Strategy


Online reputation management is not rocket science. It boils down to two things: content and content promotion.

Most people want to clear page 1 of negative Google search results for a certain keyword or key phrases. The goal is to give you control over the content people see when they Google you.

Every case is different, but here is an overview of common strategies we use to push down negative content in Google:

  • Premium content placement – these are feature articles about you or your company in authority sites like Forbes, Entrepreneur, Inc, etc. These articles are expensive, but stand a good chance of ranking organically due to their authority
  • Quality interview placement – these are unique interviews about you and your business we place on various interview sites. Most firms don’t do this. We call and record an interview you (takes about 10 minutes), then transcribe and publish it to sites we control. A couple of the sites rank organically; they are all good for link building.
  • Web 2.0/Social media content – web 2.0 are free sites where you can claim, post, and share content. Examples of web 2.0 include Facebook, Twitter, Weebly, WordPress, etc. There are thousands of web 2.0 sites; only a few of them rank organically, but you never know. We use them all for content and link building and provide you with username/password, so you can update any sites that rank well.
  • Improve existing content – Sometimes, an SEO tweak to a title or H1 tag can help your existing content rank better. We help you make these adjustments to help speed up your campaign.
  • Internet business directories – For companies and business owners, sites like Yelp, Manta, yellowpages.com and many others rank very well for your brand name. We review your listings and make adjustments as necessary to improve their ranking.
  • Link building (SENuke) – SENuke is a program that allows us to create links automatically. These links can be created en masse and are, quite frankly, cheap and spammy. We use these links to promote web 2.0 properties to make them stronger. We NEVER use SENuke to promote stand alone websites as it could get them de-indexed.
  • Link building (Web 2.0 manual) – As we use Web 2.0 sites and social media for content, we also, use them to promote other content we are trying to rank. Links on authoritative web 2.0 properties are inserted manually with care.
  • Link building (Private blog network) – A private blog network (PBN) is a network of websites that look like business sites, directories, or ordinary blogs. Contextual links are manually inserted in a natural way to help boost the ranking of your most important digital assets. PBN links are critical to the success of your campaign and are used with great care. We have access to over 600 blogs for PBN link building.
  • Click through marketing – No other firm does this like we do. Learn more about click-through suppression.
  • Removal attempt – Depending on the site, we make an attempt at contacting the website owner for removal or refer your business to one of our partners who specializes in removal. Either way, you get a quote for what it would cost to remove the unwanted content, so you have the option of paying to remove it.

Costs Of Suppressing Negative Content in Google


We are a boutique firm with low overhead. Our team works from home offices and we aren’t trying to make money for shareholders. We do great work, and offer customized affordable monthly suppression packages.

We encourage you to shop around and get specifics on what each firm will be doing for you each month. Than call us. We’re confident that you’ll love our strategy and pricing more than the big corporate firms.

Suppression FAQ


Are results guaranteed? No. We don’t control Google, but since we offer fixed rate pricing, we continue to work on your campaign until it’s completed. That’s pretty darn close to a guarantee.

How long will it take to push down the unwanted links? It varies, but one of the most important factors is the domain domain strength of those negative listings (sites like Yelp, RipoffReport, most news sites and .gov are very strong). Other factors include:

  • The number of keywords you want fixed (ie, Tom Smith, Tom Smith Omaha, Tom Smith Omaha NE is 3 different keywords)
  • The length of the keyword(s) you need fixed (“your name” is more difficult than “your name your city”)
  • The quantity of negative listings to be pushed off page 1 of Google (multiple negatives can take a bit longer)

Most campaigns take between 3-12 months, but some take longer depending on how severe.

Can content be removed from the internet?  You should always contact the webmaster and see if they will remove content first. If that doesn’t work, we offer guaranteed removal/de-indexing services for sites like Ripoff Report, Pissed Consumer, Complaints Board, and others.

Should I focus on removal or suppression? I usually advise clients that if you are dealing with an isolated incident, like a lawsuit resulting in bad press effecting your business, try first to get it removed. If you operate a business where you expect there could be future complaints, then suppression is the better way to go because it can help insulate your brand against future attacks.

The negative content was posted anonymously, what can I do? Contact us with the URL of the negative content and we will see if it is eligible for removal through legal process.

Will your methods push good content about me down? It’s possible, but we can usually avoid this by boosting all of your positive content through strategic link building.

Does clicking on the negative content make it stronger? Google has over 200 factors that effect how things rank, but there’s strong evidence that click through rate is one of the more important ranking factors, which is why we use it to promote your positive content.

Should I respond to negative or false reviews? In general, when you respond, you make the negative page stronger, so we usually recommend not doing this. Handle Yelp carefully.

How soon can you start? We can start your campaign immediately.

How do I get started? Complete the contact form on this page to get started.

 

Google “Push Down” Case Studies


#1: Financial Services Company

Background: A financial services company had multiple negative links appearing on page 1 when Googling their company. The links included RipoffReport and PissedConsumer, which are particularly tough to push down. The reviews on these sites were false and since those companies do not remove content, their alternative is suppression.

Strategy To Suppress The Unwanted PDF

  • Create high quality premium content that ranks organically and provides solid link juice to other positive assets
  • Create and promote niche scholarship and other websites to rank on page one
  • Promote all content through our blogger outreach and other link building strategies

Results: Within 9 months, the unwanted links were pushed off page 1. The client continues to engage our services to further suppress these links, improve their reviews and insulate against future attacks.

Client Testimonial:  “Being in the financial services industry means our firm (like all others) is ripe for attack from people coming after us online. We’re committed to and very happy with our long term strategy.”

#2: Physician With Unwanted PDF Ranking On Page 1

Background: A physician had an inflammatory PDF ranking in the 7th position when you Googled his name, followed by “MD.” The PDF was not factual, but was causing people to question him when they researched him online.

Strategy To Suppress The Unwanted PDF

  • Make a list of all current positive digital assets
  • Create new digital web 2.0 content and unique, quality interviews – all of which was optimized for his name
  • Promote all content through aggressive link building using SENuke, private blog network links, and manually placed cross links

Results: Within 5 months, the unwanted PDF was pushed off pages 1 and 2.

Client Testimonial:  “Just want to let you know I’ve been very impressed with your work. You and your team at Affordable Reputation Management met by objective in a short amount of time. I am pleased with the results and happy the negative remains suppressed beyond what you had promised.”

#3: Retired Teacher With Two Negative Articles On Pages 1 & 2

Background: A retired teacher had two negative articles about him appearing on pages 1 an 2 of Google. People who found the articles questioned his credibility and he wanted to push them deeper where people would not easily find them.

Strategy To Suppress The Negative Articles

  • Make a list of all current positive digital assets
  • Create new digital web 2.0 content and unique, quality interviews – all of which was optimized for his name
  • Promote all content through aggressive link building using SENuke, private blog network links, and manually placed cross links

Results: Within 4 months, the negative articles were pushed off pages 1 and 2.

Client Testimonial: “Because the two negative articles posted have made it to pages 3-4, I don’t find it necessary to continue with your services any longer. I am satisfied with the current location of the negatives. Thanks again for all your help.”

#4: California Executive With Two Negative Listings On Page 1

Background: A flourishing patent executive had two unwanted listings appearing for her “name + city,” “name + city, state” and “name + state.” What made this case unique was she did not want her actual image used online.

Strategy To Suppress The Negative Articles

  • Client had no positive digital assets, so we created all new digital web 2.0 content and unique, quality interviews, optimized for her keywords
  • We purchase several versions of a “model” image to use in all of her content to help protect her identity
  • Promote all content through aggressive link building using SENuke, private blog network links, and manually placed cross links

Results: Within 4 months, the negatives were pushed off page 1 for 2 of her keywords and the 3rd keyword only showed one negative at the bottom of page 1. Client decided she was happy with the results and did not want to invest in further services.

Client Testimonial: “I found Mike and Affordable Reputation Managemen very easy to work with. They were able to suppress my unwanted listings in the allotted time frame and I was able to easily cancel services with 30 days notice. No big commitments were required. Thanks!”

Typical ORM Clients


Any individual or business can benefit from the value of effective online reputation management. However, the following are the types of clients who make excellent candidates for ongoing, positive PR and ORM.

  • Public Facing Medical Professionals – Dentists, plastic surgeons, chiropractors, and other medical professionals who compete and market themselves publicly can suffer a loss of business through a handful of bad reviews or a scandalous news article.
  • Financial Services – We’ve helped multiple clients in the financial services sectors take control of their reputation in Google. Unfortunately, companies like these are always going to be under attack from that 1% of the population who complain about everything. And while complaining to a friend about your experience is one thing, posting it online can cause permanent damage.
  • Entrepreneurs – It’s great to be an entrepreneur, but the sad part of being an entrepreneur is the more successful you are, the more you become a target. The internet is the perfect place for your competitors and naysayers to try to sabotage your efforts, especially when you reach the $1M/year salary. Individuals with millions in net worth know how quickly they can lose credibility when a negative news story or social media rumors go viral.

Get Started


If you or your business has been victimized by negative reviews, a lawsuit, or other unwanted internet content, complete our contact form to get started and take back your internet reputation.