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One look at scam.com and you feel like you’ve entered a prison. The website is cloaked in black as if nothing good ever happens there!
Sites like scam.com, Pissed Consumer, Ripoff Report and others position themselves as if they are doing consumers a service, when in fact their low level of editorial review makes it easy for anyone to write whatever they want about your business. Smart consumers know not to trust what they see on sites like these.
However, while most intelligent people can see sites like scam.com for what they are, the curious human nature in all of us causes us to click and have a look. And that curiousity can lead to doubts about you or your company. That’s why we always recommend removing unwanted articles if you have the resources to do so.
How Negative Reviews On Scam.com Cause Problems
Scam.com is a pretty strong site, which means it usually ranks well in search engines. If you Google your business name and see a scam.com article on page 1 of search results, it’d be wise to either push it down or remove it.
That’s because you probably won’t know how many potential customers you’re losing if there is a high-ranking complaint about you sitting on scam.com.
Usually, for every single person that questions you about a negative article online, there can be 5-10 who don’t: they just see the negative and decide not to do business without ever contacting you.
Scam In Autocomplete
Besides appearing in Google search results, an unwanted post on scam.com can cause the word “scam” to appear as a suggestion next to your name in Google Autocomplete.
“Scam” is a favored suggestion by Google’s Autocomplete algorithm. Since content is usually what causes negative suggestions to appear in the first place, having an article on the scam.com website can spell double trouble for you.
The next thing that happens is when people Google you, they see the “scam” suggestion and click on it, which helps to solidify it.
In fact, the “scam” suggestion is one of the most common suggestions our clients ask us to help them push out. That’s why it’s important to address the situation and remove the scam.com posting before it creates a new problem in autocomplete.
How To Handle Complaints On Scam.com
We strongly suggest removal as soon as possible, but if you’re unable to afford that, here are a few tips.
- Don’t Click Through To It. Many SEO experts believe that click through is a strong signal in determining search rankings. Thus, if you Google your name or company and the scam.com article comes up, don’t click on it. Doing this over and over COULD cause it to get stronger. If you must look at it, check out Google Incognito mode to browse invisibly.
- Don’t Make It Become A Suggestion. We’re experts in Google Autocomplete and the same methods we use to clean up problems can be used to place negative suggestions. So, don’t Google “Your company + scam” to try to find the article. That kind of search activity can cause “scam” to start appearing next to your company name, and then you’ve got two problems. Again, use Google Incognito, as searches perform while in that mode are not counted by Google.
- Don’t Comment On It. Commenting might help you feel good, but doing so creates two more signals that can help make the original post even stronger. First, it adds length, and longer content usually ranks better. Second, it’s adds relevance. If the post were 2 years old and you’re just finding it, you’ll be signaling to Google that it is still relevant if you add to it today.
As you can see, unwanted content on scam.com can cause multiple problems for you as an entrepreneur or business owner. Suggestions and content lead people right to nasty rumors – whether true or false – about your business.
We recommend swift removal.